As some of you may know I have been purchasing domain names in order to look and generating a secondary stream of income in order to offset my wife not working while she looks after our two little girls.
In order to do this, it was either be out of the house day and night working two jobs or use some of my skills that could build something for the future while at home, that will help enable a passive stream of income. It’s great that I can create websites etc but how are you going to be found with some 100 million domain names out there all fighting to be number one ranked in google.
Well I’ve made number 1 in google search for one of my websites search google for “golf ball netting” and that’s my site http://www.golfballnetting.com/ the first one under the ads. Feel free for all those golfers to buy a golf net through my site. But as you know that is only one search term and the idea is to keep moving up the rankings in other search terms to gather a greater audience so “golf netting” is the next key word that I’ll be targeting which has a higher search term percentage. This means that hopefully more people will come to my site.
So what helps your rankings, well for one the domain name helps google identify what your website is about. Hence my domain name matches the search term used. This is why domains like golf.com are soooo expensive to pick up on the aftermarket. Why not search for available domain names at Aussiebutcher.com where you can also get web hosting and SSL certificates and website building tools. Yes it’s one of mine too, couldn’t resist the shameless plug. But hey, it’s a back link just added as well.
But content and relevant key words are also critical, as well as up to date sitemaps and regularly adding new content. Backlink strategy is also important but it’s a slow graft and not always the be all and end all. This is all fairly high level and there is a lot more that goes on behind the scenes, but i hope it gives you some idea of what needs to be done.
I suppose your next question would be, is this paying for my wife not at work? no not at the moment, it is covering some costs but as those cost start to reduce hopefully some profits will start to flow.
For another shameless plug, those who own restaurants that are looking to hire delivery drivers to home deliver their great food, why not check out http://www.homedeliverydriver.com/ where you can advertise for drivers in your area. Prices start at just $20.
What is Social Masking?
Well it’s quiet simple, it’s the art of using social media to influence the public’s behaviour towards or understanding of, an organisation or its product(s). This is done through social media comments and reviews where the organisation ( and or it’s PR/advertising agency /paid consultants etc) hide behind masked online identities, who are made to look like an independent expert or independent knowledgeable Joe Public’s. While they are actually paid employees promoting products and services.
How does social masking work, well let’s say that Company A has had a few bad reviews on a website(s).
They enlist an agency to turn that around. The PR agency creates an account on the website and starts spruiking how good the product(s) are and the customer service from the company is etc. They also reply back to bad reviews with comments to discredit the individual that has posted it or suggest they should follow it up further with the company as they have always had a great experience getting issues resolved.
Alternatively they also like to get on the front foot by being the first to review/comment on new products and rave about how good they are and the impact the organisation/products are making in their life.
Now this isnt’ confined to just commercial organisations this also happens with local/state and federal governments.
How do you spot Social Maskers?
Well, they generally use transient accounts on websites, created within the last few days of negative publicity or they are accounts with little to no other comments within the site related to any other organisation or topic. They are generally overtly complimentary and with detailed knowledge of how to get issues resolved within the company, or they seem to have had their issues resolved simply when others have had lots of issues.
Now I understand that most people want to whinge and complain more and more than compliment on the web, and I understand that organisations want to protect their brands, but I believe they should be transparent in their use of social media when dealing with their customers. No one likes to be deceived and if they can’t can’t be honest with their customers they don’t deserve their custom.